29 Nov 2001
The Sponsorship Research Company has carried out research that
shows sales of replica football kits can be adversely affected if clubs
are sponsored by companies perceived as unattractive.
...
05 Apr 2001
| by MediaWeek
Flextech flexes research arm...Flextech has announced plans to beef up its research department as it increases efforts ...
the restructure, the role of research director Andrew McIntosh will be divided in two. While McIntosh will take up the newly created role of Flextech Sales research director, the company is looking to employ ...
18 Jul 2001
| by MediaWeek
Glamour unveils reader research...Glamour: average reader is 26 The average age of a Glamour reader is 26, according to research into the new women's title carried out by its publishing group Conde Nast. Almost three ...
age group has been borne out but this initial research. Glamour's intention was always to appeal ...
26 Jan 2001
RAJAR, the Radio Joint Audience Research Body, has appointed Paul Kennedy as research director....RAJAR, the Radio Joint Audience Research Body, has appointed Paul Kennedy as research director.
Kennedy, 42, is moving to RAJAR from RSBM Television research where he has managed the BARB Establishment Survey and other large scale research projects. He takes up the position in early March.
RAJAR ...
26 Jan 2001
RAJAR, the Radio Joint Audience Research Body, has appointed Paul Kennedy as research director....RAJAR, the Radio Joint Audience Research Body, has appointed Paul Kennedy as research director.
Kennedy, 42, is moving to RAJAR from RSBM Television research where he has managed the BARB Establishment Survey and other large scale research projects. He takes up the position in early March.
RAJAR ...
11 Sep 2001
| by Staff,
WPP will take a 75% stake in JFC, which provides audience analysis systems for print media, television and radio. The firm will fall under the umbrella of Kantar Media Research, the information ...
week, WPP announced it had acquired leading Puerto Rican market research firm Mediafax.
If you ...
25 May 2001
| by EMMA HALL
New-business activity was up by 79 per cent year-on-year in the
first quarter of 2001 according to the newbizmoves database, produced by
the AAR and MediaTel.
The figures contradict the claims of many agencies that new business has
been slow this year. However, the total value of pitches...
25 May 2001
| by EMMA HALL
New-business activity was up by 79 per cent year-on-year in the
first quarter of 2001 according to the newbizmoves database, produced by
the AAR and MediaTel.
The figures contradict the claims of many agencies that new business has
been slow this year. However, the total value of pitches...
25 May 2001
| by EMMA HALL
New-business activity was up by 79 per cent year-on-year in the
first quarter of 2001 according to the newbizmoves database, produced by
the AAR and MediaTel.
The figures contradict the claims of many agencies that new business has
been slow this year. However, the total value of pitches...
25 May 2001
| by EMMA HALL
New-business activity was up by 79 per cent year-on-year in the
first quarter of 2001 according to the newbizmoves database, produced by
the AAR and MediaTel.
The figures contradict the claims of many agencies that new business has
been slow this year. However, the total value of pitches...