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Research

09 Jan 2007

Sandra Macleod, Echo Research - The ABC of reputation

14 Sep 2011 | by Sandra Macleod, Echo Research

is group CEO at Echo Research. ...

Sandra Macleod, Echo Research: Solve the trust equation

17 Sep 2010 | by Sandra Macleod, Echo Research

sea. Sandra Macleod is group CEO at Echo Research ...

Sandra Macleod, Echo Research - It's time to connect the dots

11 Sep 2009 | by Sandra Macleod, Echo Research

), research comes into its own in support of the PR professional. Benchmarking current perception gaps, pre ... , and, if desired, undermine the implausibly positive assertions of the spin industry. Research ... , careful stakeholder research and understanding are required to guide strategy development above and beyond ...

Research: Research leagues 2005

17 Aug 2005

Market research agencies are the first to admit they are not the best at blowing their own ... Market Research Association (BMRA) show 5.4% growth among its members for 2004, taking the sector to a ... poor years. The sector's success at maintaining growth has continued to make research agencies ...

Digital choice: campoviejowines.co.uk

20 Jan 2009 | by David Iddiols, Senior research, partner, HPI Research

'Don't speak to your palate, serenade it,' I am instructed by the Picasso-esque emblem of Campo Viejo, as he approaches the screen and bows to his bottle of wine when I land on the site. I'll drink to that.

How to relight insight

23 Jul 2012 | by Matthew Sell, Northstar Research

The 'insight' label has lost its aura. To win it back, market researchers need to pinpoint areas...As data and information saturate our environment, the transformational impact of research becomes ... that was market research. It also encouraged us to look harder and dig deeper. But insights fatigue is now ... dimming, where to next? Moving forward, two factors will help define research success. High ...

Greater Insight: The online dimension

28 Jul 2010 | by Chris Dubreuil, Research Now

The web can be a cost-effective and efficient medium for information-gathering, but researchers...The quality debate dominates the online market research industry. Much of the focus ... also stimulated lots of debate in the research industry, and in my opinion this analogy sums it up ... ' research phenomenon, with unskilled questionnaire writers able to apply badly designed and worded scripts ...

Greater Insight: Quid pro quo

28 Jul 2010 | by Roger Sant, Maritz Research

research becomes mutually advantageous. Questionnaires need to be clearer, shorter and visually engaging ... in the expectation that they will get some kind of return on their investment of time and effort. The research ... Research. Contact him at Roger.Sant@maritzresearch.co.uk ...

Research error

29 Jan 1998 | by GINA GIBSON

Jane Gwilliam is managing director of Research International Qualitatif, not International...Jane Gwilliam is managing director of Research International Qualitatif, not International Qualitatif, as reported in Marketing, January 22. ...

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