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I’M ONLY A CLIENT BUT: doesn’t the management consultant’s task end at the very point where the client is getting interested? Keith Lucas gives some pointers on how ad agencies can win back clients by learning to be strategic as we

14 Nov 1997 | by KEITH LUCAS, the European marketing com

corporate mission. For the same reason, agencies tend to be equally myopic about recruitment. How many ...

CAREERS: Utilities ready for new blood - The utilities companies have had something of an image problem when it comes to recruiting marketers but, as privatisation bites and they fight for market share in each other’s sectors, has the day come for

13 Nov 1997

part of a new generation of marketers going into utilities. One recruitment consultant said ...

BDDH hires creative team to sharpen up strategic approach

07 Nov 1997 | by HARRIET GREEN

months. The recruitment drive follows BBDH s new-business success this year which includes the ...

Private View

07 Nov 1997 | by MARK WNEK

Project: Teacher recruitment Client: not supplied Brief: Elevate the status of teaching as a ...

Careers: Comment - Truth will out if you exaggerate your experience

06 Nov 1997 | by STEVE INGHAM

. Although you may find it necessary to enhance your success, do not forget that recruitment consultants ...

LIFESTYLE: THE BEST PLACES TO WORK IN ADVERTISING AND MEDIA - You’ve never had it so good - not only do agencies pay their staff ridiculous salaries, but they also throw in any number of unnecessary perks. Richard Cook hunts out the bounty in adla

31 Oct 1997 | by RICHARD COOK

fantastic building, enlightened recruitment policy and excellent canteen. But where NatMags really ...

CAREERS: Get your career properly online - Marketing Online has launched the UK’s first online forum for marketers to talk about their careers, called CareerTalk. Jane Bainbridge reports

30 Oct 1997 | by JANE BAINBRIDGE

much of the recruitment industry for not giving enough advice to marketers, because by working on a ...

HOBBY HORSE: We must attract the bright, lively and ambitious

30 Oct 1997 | by ANDREW GLOVER, senior manager for marke

influence came in much more mundane, executional tasks. But the recruitment leaflet wouldn t have ...

Army’s latest campaign to target recruitment of ethnic minorities can be a success if it is not seen as

24 Oct 1997 | by ADRIAN WHEELER

The Army s new recruitment advertising features non-white faces in a parody of Lord Kitchener s...The Army s new recruitment advertising features non-white faces in a parody of Lord Kitchener s ...

CU reduces agency PR after in-house growth

24 Oct 1997

Commercial Union follow the recruitment of Lynne Gray as its first head of communications. She was brought ...

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