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AGENDA: Anything to petrol but price? - In a week of mergers that highlighted the importance of size and economies to fuel firms, Claire Murphy and Binnur Beyaztas report on alternative efforts to market petrol

19 Dec 1998 | by CLAIRE MURPHY and BINNUR BEYAZTAS

stores on its sites. Shell has chosen to fight back on the supermarkets own turf, recruiting ...

Channel 4 unveils poster strategy

18 Dec 1998 | by CLAIRE BEALE

. Cochrane is recruiting a number of marketing executives to create an 11-strong marketing team which will ...

STOP PRESS: PWC seeks two internal PR managers

11 Dec 1998 | by SOPHIE BARKER

PricewaterhouseCoopers is recruiting two internal communications managers following the merger of...PricewaterhouseCoopers is recruiting two internal communications managers following the merger ...

Vodafone steps up its PR amid burgeoning market

11 Dec 1998 | by SOPHIE BARKER

team to 11 by recruiting three more people. All in-house staff will report to corporate affairs ...

BORDER LINES: LONDON: Shandwick Broadcast expands

04 Dec 1998 | by MAGGIE BROWN

recruiting at least six broadcast experts to staff the service. The new recruits will work in Shandwick s...recruiting at least six broadcast experts to staff the service. The new recruits will work in Shandwick s ...

Media: Economist web push

03 Dec 1998 | by LUCY BARRETT

. As marketing director, McGregor was responsible for recruiting Henry Kissinger, the former US ...

CLOSE-UP PERSPECTIVE: Creatives without an account team? Pull the other one

27 Nov 1998 | by CAROLINE MARSHALL

studios did, and recruiting freelance talent. How s that for a put-down? Have your say in ...

Financial PR: Battling for European financial supremacy - As the landscape of the European financial market changes global PR networks are fighting independent financial PR firms for pan-European accounts

27 Nov 1998 | by KATHY GREENE and JULIETTE GARSIDE

consultant. Edelman, which has nine offices in Europe, succeeded last week in recruiting its own ...

AGENDA: Big brands hit the club scene - British American Tobacco is looking at a global marketing deal with the Ministry of Sound. Harriet Marsh discovers why so many big brands are on the hunt for partners on the clubbing scene

26 Nov 1998 | by HARRIET MARSH

recruiting of new consumers via sampling. Often it is a bit of both. Cider brand Strongbow is using ...

JWT launches radio campaign for RAF’s recruiting initiative

20 Nov 1998 | by EMMA HALL

J. Walter Thompson will launch a direct response radio recruitment campaign for the Royal Air Force this week, targeting 16- to 30-year-olds.

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