Cillit Bang brings backs Barry Scott for £5m push
19 Nov 2012 | by Loulla-Mae Eleftheriou-Smith
Reckitt Benckiser is launching a £5m push for its Cillit Bang cleaning brand today (19 November
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Most read stories in advertising, marketing, media and PR (18 - 24 Nov 2012)
26 Nov 2012 | by Maisie McCabe
aged 18 to 25. (Campaign, 19 November) Reckitt Benckiser is backing its Cillit Bang cleaning brand ...
RB tables $1.4bn offer for US vitamin group
16 Nov 2012 | by John Reynolds
Reckitt Benckiser (RB) is aiming to break into the vitamins, minerals and supplements global market.... Rakesh Kapoor, chief executive of RB, said: "For Reckitt Benckiser, this acquisition would provide a ...
Sector Insight (interactive): toilet care
06 Nov 2012 | by Jane Bainbridge
Losers in the furniture retail sector Harpic. Reckitt Benckiser's brand ...
Winners and losers: Marketing's Digital Agency Leagues 2012
31 Oct 2012 | by Kim Benjamin
% ads, 10% email, 10% mobile, 5% e-commerce, 5% eCRM. Clients include Sony Mobile, adidas, Reckitt ...
Nielsen launches digital ad measurement system
16 Oct 2012 | by Ben Bold
Reckitt Benckiser. OMD and PHD are among the first media agencies to sign up to it. A spokesman for ...
Trading places: this week's people moves
05 Oct 2012 | by Daniel Farey-Jones
Jerome Lemaire takes charge of Reckitt Benckiser's UK marketing and Mark Cridge resurfaces at.... ( Marketing ) Reckitt Benckiser has appointed Jerome Lemaire as UK marketing director amid a reshuffle ...
Reckitt Benckiser names new UK marketing director
02 Oct 2012 | by Loulla-Mae Eleftheriou-Smith
Reckitt Benckiser has appointed Jerome Lemaire as UK marketing director amid a reshuffle that is
RB sets new sustainability strategy after hitting previous targets
01 Oct 2012 | by Loulla-Mae Eleftheriou-Smith
Reckitt Benckiser (RB) has unveiled a fresh sustainability initiative called "betterbusiness
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