Caroline Weber, Fleishman-Hillard: Make your partnerships pay
14 Sep 2011 | by Caroline Weber, Fleishman-Hillard
The recession has made many question the value of their corporate responsibility initiatives.
Agencies that can work across disciplines should emerge from the recession in a strong position....recession on agencies' bottom line becomes clear. A noticeable feature of this year's league is the wide ...
The recession has made many question the value of their corporate responsibility initiatives.
during the recession....companies that have performed most strongly during the recession are those offering home-focused products ...
When recession strikes, creative agencies would be expected to suffer first as new projects are
Despite being hit by the recession, the sector is well-placed to recover as the effects of the...months has been tough for the market, as the recession has taken its toll, and funding for club openings ...
With the recession on the wane, the industry is looking forward to a period of renewed growth...dried up during the recession is now starting to return. 'A period that started off in doom and gloom ...
While the recession cut a swathe through above-the-line media channels, digital marketing grasped...recession since the 30s. However, the latest research shows that digital media have, to some degree ...
The recession maintained its grip on advertising trends this year, as retailers continued to
The discipline is back on the rise after taking some tough hits from the media in the recession.... 'Sponsorship became the poster boy of the recession,' says Crow. However, he goes on to point out: 'If people ...
encouraging results before the full effects of the recession are revealed....results before the full effects of the recession are felt. Looking mostly at results from 2008, agencies ...