Search results for "Recession"

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Whatever happened to fair play?

12 May 2010 | by Suzy Bashford

LONDON - Given the recession has sparked a flurry of expensive and drawn-out agency reviews, Suzy...taking a contrary view, Glazer does not believe that the situation has worsened because of the recession ...

Brand Health Check: Bold

12 May 2010 | by Alex Brownsell

is seems to be defined around 'indulgence' - not optimal during a global recession. Bold's identity ...

Women on top

11 May 2010 | by Nicola Clark

concern about this. The recession has had an impact on their saving and spending behaviour. For example ...

Is procurement killing marketing creativity?

05 May 2010 | by Suzy Bashford

recession, as companies seek to wring the maximum value out of every pound spent on marketing, procurement ...

Contact Centre Leagues 2010

05 May 2010 | by Melanie May

they do it.' However, the work of the contact centre does not end there. Since the recession, brands ...

Andrew Walmsley on Digital: Media agency meltdown

28 Apr 2010 | by Andrew Walmsley

, squeezed by the recession, media agencies have had their fair share of these problems. However, a recent ...

Digital Report: Don't underestimate the super-affiliates

28 Apr 2010 | by Andrew McCormick

2005, Quidco really took off in the recession and claims to give, on average, annual cashback of ...

Brand Health Check: Goodfella's

21 Apr 2010 | by Jeremy Lee

ALEXANDER SHAW The recession hasn't been good for Goodfella's, judging by the drop in its sales over 2009 ...

Profile: Making his marque

20 Apr 2010 | by Alex Brownsell

Peter Duffy, head of marketing at Audi UK, invested in the brand during the recession to prepare...spenders. 'We put forward the argument that you invest during a recession, that you continue to invest in ...

Jeremy Lee on Media: It's a start, not an end

20 Apr 2010 | by Jeremy Lee

Analysis described, with a certain amount of melodrama, as 'the worst advertising recession since the ...

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