Search results for "Recession"

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Meet the new generation of restaurant brands outsmarting the establishment

25 Apr 2013 | by Vikki O'Neill, freelance marketing consultant

recession hit in 2008 and are now unable to stop. The fact is, if they stop doing these promotions, the ...

Experiments to evaluation: social media gets serious

08 Feb 2013 | by Claire Beale

not.' While the recession has brought so many pressures of accountability to bear across many aspects ...

Branded content: beyond the app

28 Sep 2012 | by Suzy Bashford

prescriptive to any particular model'. Smeeton argues that most agencies 'have been affected by the recession ...

Think BR: Appealing to kids and selling to parents

01 Aug 2012 | by James Withey

different pressures on their purse strings. In the recession, businesses are being forced to focus their ...

Government focuses on growth in new cross-Whitehall marketing strategy

22 May 2012 | by Gemma Charles

to take up apprenticeships. This follows the UK's dip back into recession and increased criticism ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

time. POLMAN ON ... The UK in recession When (Walmart founder) Sam Walton was asked at the end ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

23 Mar 2012 | by Rachel Barnes

The lipstick effect has become a defining cliche of the fallout from the recession. From biscuits ...

P&G Marc Pritchard: The full WACL speech

22 Mar 2012 | by Rachel Barnes

recession created an inflection point that requires brand building innovation to survive and even thrive ...

SHIFT: Personalisation key to coping with the death of the tribe

20 Jan 2012 | by Nicola Clark

. Marketers love segmenting consumers, but if the recession has taught us anything, it is that consumers don't ...

Sir Stuart Rose: I'm going mobile

23 Dec 2011 | by Andrew McCormick

. Our job is to make these things happen for them. With all the negatives of the recession at the ...

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