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Tune into a radio specialist

23 Nov 2011 | by Adam Cox, Radio Relations

When it comes to securing coverage on radio, now more than ever, it is content that is king....Before I launch into an essay about why radio PR is so different, and why there is a need for a ...

Radio: Using modal targeting to boost brand usage

16 Sep 2010 | by Radio Advertising Bureau

radio ad breaks so the challenge for 118 24 7 was to achieve cut through in their sector with a ...

Radio: Using beyond the spot to mobilise listeners and drive behavioural change

16 Sep 2010 | by Radio Advertising Bureau

encourage the target audience to complete a 'How are the kids?' questionnaire. Why radio? The ...

Forward Thinking Essays 2012: Upwardly mobile radio, Mark Barber, Radio Advertising Bureau

24 Jan 2012 | by Mark Barber, Radio Advertising Bureau

Figures show radio is still a popular medium with a mood-enhancing effect, while studies suggest it...than reflect on some words from cyberpunk novelist William Gibson. Speaking during a radio interview ...

Media choice: Heat Radio

31 Oct 2007 | by Matthew Landeman, Head of radio, Carat UK

The editorial premise of Heat Radio is celebrity and entertainment, but what makes it most...Driven by online, the audience volumes for many digital-only radio stations tend to rise in the ...

Media choice: JK and Joel, Virgin Radio

15 Jan 2008 | by Richard Jacobs, Head of radio, MediaCom

JK and Joel's move to Virgin from Radio 1 is great news for the station and commercial radio. So...now doing the 10am to 1pm weekend slot on Virgin Radio, and it seems a very natural place for them to ...

RADIOWATCH: Radio Choice - Batchelors Super Noodles

18 Mar 2004 | by Brian Jenkins, Head of radio, COI Communications

This is a very satisfying ad from Batchelors. Successful ads of this style are rare in this country, because we normally take ourselves far too seriously and don't go for such blatant and vulgar self-promotion.

Radio: Radio's onward march

21 Apr 2004

Radio's share of advertisers' spending has increased while the 'big' media decline. Colin Grimshaw...For blue-chip advertisers, radio was until recently regarded as a broadcast backwater, littered ...

RADIO: RADIO'S DIGITAL CHALLENGE

14 Nov 2003 | by Alasdair Reid

By Christmas 2004, there will be one million digital radio sets in UK homes. Alasdair Reid looks at...Do advertisers care about digital radio? Should they? You could argue that these questions ...

RADIO: REALITY RADIO

14 Mar 2003 | by Camilla Palmer

If anyone doubts the power of radio, tell them to cast their minds back to 1938, when Orson Welles ...

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