When it comes to securing coverage on radio, now more than ever, it is content that is king....Before I launch into an essay about why radio PR is so different, and why there is a need for a ...
Figures show radio is still a popular medium with a mood-enhancing effect, while studies suggest it...than reflect on some words from cyberpunk novelist William Gibson. Speaking during a radio interview ...
The portable radio reflects confidence in its heritage: a classic design matched with the very...At the forefront of technology in the mid-20th century, the Roberts revival radio has ...
Radio is in rude health, but marketers and agencies can make more creative use of it. Here, key...In sharp contrast to other media, radio has a growing audience and increasing revenue. The latest ...
Featuring work from McDonald's, WWF, The Metropolitan Police, Digital Radio UK, The Sunday Times...actually spent the past three years writing, among other things, radio plays rather than reviewing radio ...
"I'm outgoing, fun and full of energy", Pat Sharp, Presenter, Smooth Radio, Real and Smooth...Pat Sharp presented his first daytime show for BBC Radio 1 at just 20 years of age, back in 1982 ...
"Radio has context and relevance baked in", David Wilding, Head of planning, PHD...earliest radio memory? When I was very young I phoned up ?Power FM (my local station at ?the time) and ...
As the strengthening of established radio brands gathers pace and new technologies for listening...There's an uncomfortable tension that exists between how radio is perceived by the ad industry and ...
We know that people in their 40s and 50s are no stereotypes. Smooth Radio's exclusive research...Surfers to Generations X and Y. Smooth Radio knows this isn t the case with its listeners. It wants to ...
What's the future of customer engagement? How should marketers approach radio as an advertising...trends to help them succeed in the year ahead. From customer engagement to radio, the following series ...
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