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Radio: Using modal targeting to boost brand usage

16 Sep 2010 | by Radio Advertising Bureau

radio ad breaks so the challenge for 118 24 7 was to achieve cut through in their sector with a ...

Radio: Using beyond the spot to mobilise listeners and drive behavioural change

16 Sep 2010 | by Radio Advertising Bureau

encourage the target audience to complete a 'How are the kids?' questionnaire. Why radio? The ...

Forward Thinking Essays 2012: Upwardly mobile radio, Mark Barber, Radio Advertising Bureau

24 Jan 2012 | by Mark Barber, Radio Advertising Bureau

Figures show radio is still a popular medium with a mood-enhancing effect, while studies suggest it...than reflect on some words from cyberpunk novelist William Gibson. Speaking during a radio interview ...

Media choice: Heat Radio

31 Oct 2007 | by Matthew Landeman, Head of radio, Carat UK

The editorial premise of Heat Radio is celebrity and entertainment, but what makes it most...Driven by online, the audience volumes for many digital-only radio stations tend to rise in the ...

Media choice: JK and Joel, Virgin Radio

15 Jan 2008 | by Richard Jacobs, Head of radio, MediaCom

JK and Joel's move to Virgin from Radio 1 is great news for the station and commercial radio. So...now doing the 10am to 1pm weekend slot on Virgin Radio, and it seems a very natural place for them to ...

Media choice: LBC 97.3 FM's Edwina Currie show

30 Jun 2004 | by Jo Daly, Radio manager, MediaCom

You know something is up when you turn on the radio to check your ads and you hear the Prime...suis tres bien. Why do we hate you?' I wasn't convinced Edwina had a voice for radio. While not ...

Radio Advertising: Better branded content

24 Mar 2001 | by Andy Roberts, the group programme director of Emap Radio

the vision and the message are understood by all parties. A radio station may even cruise on the back ...

Media Choice: Ken Livingstone's LBC radio show

08 Jul 2008 | by Molly Swann, Radio account manager, Manning Gottlieb OMD

'Love or loathe Ken ... I just wish he would give us all a break. The election was run, he lost. Get over it,' says one anonymous listener to Ken Livingstone's show on LBC.

Local radio

06 May 2008 | by Media Week

Local commercial radio's audience share in Q1 2008 dropped from 31.4% to 30.3% year on year...- Andrew Harrison, chief executive, RadioCentre The problems for local commercial radio have ...

Radio renaissance

09 May 2013

Commercial radio in the UK hit something of a creative nadir at the turn of the decade, with ...

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