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Ad gloom hangs over launches

6.3 5.5 4.9 3 Radio 2.5 3.1 3.0 4 TV ...

Raymond Snoddy on media: Wordy BBC must be more open about its titles

. It will focus on core titles such as Top Gear and Radio Times, with non-core magazines at Origin set ...

Can the BBC get more for less?

Natural History. - There has also been significant promotion of Radio 1 and a high-profile on-air ...

News Analysis: Season of aggressive promotions

dedicated radio station while scrapping for a parking slot in the pre-Christmas crush. The station, BXFM ...

Are two heads better than one?

Sampson was hired in January from the Radio Advertising Bureau to bring the same advertiser-friendly ...

Media: Perspective - Is the Newspaper Marketing Agency finally growing up?

the combination of TV and newspapers than for a mix of newspapers and other media (such as radio and ...

News Analysis: Review threatens practical training

include website and newsletter design, studio-based media training, radio programming and work with ...

News Analysis: PR blitz confronts binge drinkers

THINK! 'Don't drink and drive' campaign on 7 December on cinema, radio and TV. It has also joined forces ...

Raymond Snoddy on media: Why buy airtime when you can buy the station?

wonders of satellite transmission make it relatively easy to distribute in-store radio to persuade ...

Raymond Snoddy on media: BBC's bow to independents is sleight of hand

organisation Pact. The third wheeze involves the transfer of mainstream services such as Radio Five Live to ...

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