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Reaching the online industry's tipping point

10 Dec 2003

radio industry, no marketer can afford to ignore you. The industry's tipping point has happened. And ...

MCBD backs new below-the-line agency called Elvis

10 Nov 2003 | by Glen Mutel,

and Radio Times, are shared accounts with MCBD, while the third, Mitchell & Butlers' pub brand ...

Commercial radio looks well enough as it hits 30th year

06 Nov 2003

Much of The Wireless Group chief executive's bile of late has been aimed at the radio measurement ...

Big multinationals stifle small agency flair and creativity

18 Sep 2003

Advertising, setting out its creative stall to woo advertisers. This follows Capital Radio's quest to hire a ...

It is time for a new way of measuring radio listenership

11 Sep 2003

its zenith in the first Gulf War. Now in the less combative backwaters of radio, MacKenzie clearly...For most of this year, MacKenzie has been thumping tables in disgust at the way radio audiences ...

Analysis: End of 192 escalates PR battle for market share

22 Aug 2003 | by Adam Hill

activity, in support of radio adverts featuring Cold Feet star James Nesbitt. Meanwhile, Fishburn Hedges ...

Analysis: When the director becomes the star

08 Aug 2003 | by Joe Lepper

, which resulted from Radio 4 Today defence correspondent Andrew Gilligan's allegation that Downing Street ...

Clear Channel and Capital could start industry fireworks

24 Jul 2003

. But there's plenty to relish now from the prospect of consolidation and the radio industry is already ...

Analysis: Consumers want news on demand

04 Jul 2003 | by Mark Johnson

through TV and the tabloids in the morning, tabloids and radio during the day and terrestrial TV in the ...

Analysis: Music festivals deliver lasting PR to sponsors

04 Jul 2003 | by Chris Scott

targets. Those will be radio stations and the national media that fit in with our strategy. The campaign ...

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