Masterclass: Branded content
23 Dec 2011 | by Trevor Clawson
, magazines, TV and radio shows, and brands plugged themselves with advertising and PR. It was a complementary ...
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More Th>n brings Freeman ad character to fore in new campaign
23 Dec 2011 | by Alex Brownsell
December, the TV and radio activity will show More Th n Freeman reading from The Book of More Th n . The ...
Nationwide shifts to product focus with new campaign
16 Dec 2011 | by Alex Brownsell
activity and radio advertising, which will run on stations such as Magic, Heart, Capital and Absolute ...
Axa loses lust for life with Iggy Pop
14 Dec 2011 | by John Reynolds
former Happy Mondays dancer Bez, by radio and TV presenters Chris Evans and Noddy Holder, and League of ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
also in the marketplace. Radio specialist Radioville devised the brand's 'repair/replace' jingle in ...
Air New Zealand challenges public to solve mascot murder
02 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
radio presenter Paul Henry. Jodi Williams, international marketing director ...
We7 targets mainstream radio with debut TV campaign
30 Nov 2011 | by Sarah Shearman
mainstream radio listeners to the relaunched service....more of an internet radio station . At the time, Steve Purdham, chief executive of We7, said the brand ...
Adwatch (Nov 23) - Top 20 recall: Babybel
23 Nov 2011 | by Al Young, Executive creative director, Inferno
radio ad where kids explained how they picked up their cuts and grazes. We didn't write a script. We ...
Global Radio to roll out regional daily-deal sites
15 Nov 2011 | by Maisie McCabe
Global Radio, which owns the Capital and Heart radio networks, is preparing to take on Groupon and.... Global Radio plans to launch further sites targeting each of its 20 other regional centres, which include ...
We7 hires marketer from Yo! Sushi
02 Nov 2011 | by Sarah Shearman
president of marketing as it builds awareness to its new internet radio positioning and international...week it launched a three-week promotion for the Polydor girl band The Saturdays, creating radio ...
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