Meet the winning Women of Tomorrow
07 Mar 2013
communications director and head of radio, where she remained for five years. Most likely to say: I want ...
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Time for change
16 May 2013 | by Erfan Djazmi
days of TV, radio scripts were applied to TV ads and, later, print ads were reapplied to digital. As ...
Branded content: how to get into the 2 per cent
29 Nov 2012 | by Stuart Derrick
entertaining. Radio sponsorship or print advertorial can be informative to the consumer and valuable to the ...
Forward Thinking Essays 2012: Upwardly mobile radio, Mark Barber, Radio Advertising Bureau
24 Jan 2012 | by Mark Barber, Radio Advertising Bureau
Figures show radio is still a popular medium with a mood-enhancing effect, while studies suggest it...than reflect on some words from cyberpunk novelist William Gibson. Speaking during a radio interview ...
The Big Tablet Debate: A bright new media platform arrives
12 Oct 2011 | by Philip Smith
marketing and media since television. We think that mobile to the internet is like television to radio. A ...
Improved reception
18 Jan 2011 | by Mark Barber
As the strengthening of established radio brands gathers pace and new technologies for listening...There's an uncomfortable tension that exists between how radio is perceived by the ad industry and ...
Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
of thousands of people was sparked and fed by the voice of Radio Mille Collines. No wonder that, when ...
Why Cannes is important to MSN®
27 Jun 2005
-- online marketing spend has overtaken cinema and radio and this trend is increasing in pace -- more ...
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