to remove filtersCase study: Boots No.7 - intelligent media planning
24 May 2005 | by Professor Angus Jenkinson and Branko Sain
communication effectiveness in the FMCG categories. Generally speaking TV, radio and print, as the mass media ...
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2004 Radio & Online Communications
10 Aug 2005
To demonstrate the effectiveness of radio and online campaigns, PRWeek asked markettiers4DC to
The Wireless Group v. Rajar: a lucky escape for the industry
18 Jan 2005 | by Charles Whiddington and Mark Lewis
Rajar, the industry body which commissions surveys and measures radio audiences, succeeded in ...
Talespin: public relations disasters
13 Jan 2005 | by Gerry McCusker
billboards, cans, bottles, packaging and in-store merchandise and he also appeared in TV and radio ...
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