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News brief: Travelodge to run ad campaign

activity, which will run across press, poster, online and radio, is the first work by its new ad agency

Marketer's diary

25 December Christmas Day. Christmas number one announced as part of national chart on Radio One ...

Review of the year: 10 biggest marketing moments 2005

spend had totalled £653m in 2004, putting it ahead of radio. This year the signs are that it will top £1 ...

Raymond Snoddy on media: HDTV needs team effort at World Cup

broadcasters to co-operate to get a new technology off the ground - digital radio being the obvious example ...

Media News: Radio alliance in DAB promotion

MXR, the digital radio consortium whose shareholders include GCap and Chrysalis Radio, has teamed...Radio stations including XFM, LBC and Century FM will give away digital radios made by Sony ...

Southern adopts response focus

be responsible for co-ordinating promotions and advertising across TV, radio and the regional press ...

Marketing Mix: Name that brand

!' jingle was first heard on the radio in the 30s and is still remembered today. Can you name this brand ...

COI retains MediaCom on £35m press buying

agencies. In April, Starcom lost the £70m TV buying brief to Carat but later snatched the £20m radio ...

Media News: Muller links up with Times for diet book

and radio ads, while Times Online will publish a co-branded microsite featuring content from the diary ...

Retail News: Mothercare merges teams

. The agency had produced a radio campaign for the retailer. Mothercare's results for the 28 weeks ...

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