RADIO TIMES: Jane Anderson has been appointed radio editor of the Radio Times. She has been acting
To reach the elusive chief executive and chief financial officer audience, BT and the Financial Times joined forces to establish a dialogue between them, managed by BT's agencies. A newsticker sponsorship appeared on the desktops of 25,000 senior decision-makers.
British Airways identified a new market it wanted to target - "weakly loyals". These were people who fly BA but would also use any other airline and BA knew it would benefit from their loyalty.
This campaign strived to entice viewers towards the cricket on Channel 4. By connecting the sport to music, film and a celebration of Indian culture, Channel 4 created a new social experience of cricket, The Indian Summer.
MPG suggested a personalised coverwrap for Skandia on the cover of Investment Week so it would reach its target audience of independent financial advisers.
This ambush marketing campaign muscled in on what was traditionally Coca-Cola's home ground, the World Cup. Against Coke's millions, Pepsi had £1.5 million to revive Pepsi's brand volume share and equity through making it a World Cup player. So MindShare delivered Starstrike to bring teenagers closer...
I-Level produced an anti-tobacco smuggling campaign for COI Communications on behalf of HM Customs Excise which discretely targeted people purchasing cheap cigarettes.
listening figures at its Heart and Galaxy radio station brands. In the year to August, radio airtime sales
Camilla Palmer is impressed with Fallon's live music ads for Radio 1: "These are brilliantly shot
and satellite growth at 11 per cent. Emap's Red Rose Radio wins a highly commended. Red Rose ...
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