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Radio: Using modal targeting to boost brand usage

16 Sep 2010 | by Radio Advertising Bureau

radio ad breaks so the challenge for 118 24 7 was to achieve cut through in their sector with a ...

Radio: Using beyond the spot to mobilise listeners and drive behavioural change

16 Sep 2010 | by Radio Advertising Bureau

encourage the target audience to complete a 'How are the kids?' questionnaire. Why radio? The ...

BIGging up British: Radio

25 Jun 2010 | by Jonathan Burley

As the chairman of the radio jury, I have a terrible confession to make....The thing is, radio advertising and I have a bit of an awkward relationship. Whatever sexual ...

Media Lifeline: Digital radio

16 Jul 2010

With governments vacillating over switchover, will consumers be able to embrace digital radio fully?.... But a devastating report by Enders Analysis proclaims that DAB will prove to be to radio what Betamax ...

Media Lifeline: Marketing radio

12 Feb 2010

After the boom of the 90s and then the credit crunch, radio's marketing body is trying to rebuild...March 2006: The Radio Advertising Bureau had been launched in 1992 as a standalone marketing body ...

Heinz prepares radio activity

01 Jul 2010 | by John Reynolds

Heinz is undertaking a new radio advertising push, staring Gavin & Stacey star Joanna Page, behind

Halifax 'radio' DLKW

29 Jan 2010

The latest ad from Halifax.

Absolute to launch 'red button' radio with Absolute Radio Extra

14 Jul 2010 | by Maisie McCabe

Absolute Radio is launching a new national DAB service, Absolute Radio Extra, on 14 August which...Absolute Radio is styling the service as "red button" content, in the same way the "red button ...

Commercial radio groups refuse to promote digital radio

24 Nov 2010 | by Maisie McCabe

A number of commercial radio groups have refused to air a campaign to support digital radio, as the...Digital Radio UK, the body charged by the media owners to ready the UK for digital switchover ...

Euro RSCG KLP appointed to GMG Radio's Smooth Radio account

03 Mar 2010 | by Maisie McCabe

LONDON - GMG Radio has appointed full service marketing and communications agency Euro RSCG KLP to...the AAR. GMG Radio spent 2.2m in the 12 months to the end of December 2009, according to The ...

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