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RADIOWATCH: Radio Choice - Batchelors Super Noodles

18 Mar 2004 | by Brian Jenkins, Head of radio, COI Communications

This is a very satisfying ad from Batchelors. Successful ads of this style are rare in this country, because we normally take ourselves far too seriously and don't go for such blatant and vulgar self-promotion.

Radio: Radio's onward march

21 Apr 2004

Radio's share of advertisers' spending has increased while the 'big' media decline. Colin Grimshaw...For blue-chip advertisers, radio was until recently regarded as a broadcast backwater, littered ...

Media choice: LBC 97.3 FM's Edwina Currie show

30 Jun 2004 | by Jo Daly, Radio manager, MediaCom

You know something is up when you turn on the radio to check your ads and you hear the Prime...suis tres bien. Why do we hate you?' I wasn't convinced Edwina had a voice for radio. While not ...

Radiowatch: Abbey - 'Me and my money'

20 Oct 2004 | by Tim McCabe, Head of radio, Vizeum

The radio ads that stood out for me the most this month are for Abbey. Since its relaunch almost a...their money and work across a range of media. As well as radio, there is TV, direct mail, online, 48 ...

Radiowatch: Travelocity - 'Hello world'

19 May 2004 | by Howard Bareham, Managing partner, radio, MindShare

. Now I know what a creative feels like writing a radio ad. Now don't accuse me of making it easier for...Most media experts will tell you that if you're running a multimedia campaign and radio is part of ...

Radiowatch: eBay - 'Buy it, sell it, love it'

17 Nov 2004 | by Derek Manns Head of radio, Starcom Mediavest

As the 'Buy it, sell it, love it' work for eBay is the brand's first TV and radio campaign, it's a...broad range of lifestyles. Mass-audience and high-coverage media such as TV and radio have a natural fit ...

Radiowatch: Sainsbury's - 'Euro Pepsi'

16 Jun 2004 | by Richard Jacobs, Head of radio, MediaCom

on the radio and what could have been a fantastic opportunity to further seal that England/Euro 2004 ...

Media choice: Johnny Vaughan Breakfast Show

21 Apr 2004 | by Rob Jones, Chairman, USP Radio Projects

Changing anything after 17 years is either going to be a letdown or a blessed relief. Chris Tarrant had been going through the motions for six months, but recent shows were among his best. His replacement on the Capital Breakfast Show, Johnny Vaughan, had something to live up to.

Radiowatch: DoH Anti-Smoking - 'Anthony'

18 Aug 2004 | by Jim Freeman, Head of press and radio, ZenithOptimedia

Last week, as always, my trusty bedside radio awakened me to the upbeat tones of Johnny Vaughan...the ad stood out from the banter of breakfast radio and the quiet, rasping quality of Anthony's voice ...

Virgin Radio boss quits

12 Oct 2004 | by MediaWeek

John Pearson, chief executive of Virgin Radio, will step down from the company in April 2005....Media Group, which has had to field reports in recent weeks of interest in Virgin Radio from the agent ...

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