Marketing's unique weekly analysis of ad recall in association with TNS.
Rainey Kelly Campbell Roalfe/Y R has created a press, outdoor and direct marketing campaign based on a map of the world for the Land Rover Defender. The map is made up of the outlines of the Defender, aiming to show that whatever the terrain, the Defender can conquer it. Copy on the map reads: "70%...
6. Virgin Atlantic "flying in the face of ordinary" by RKCR/Y R, London 14,203 shares this week ...
Publicis/ Starcom 31 7 ( ) Vodafone RKCR Y R/ OMD UK 28 8 ...
The ad features a couple repeatedly dropping off their dirt-covered adventure clothes in their local dry-cleaners. The owner appears increasingly confused until he sees the couple drive off in their Land Rover. It ends with the line: "Been anywhere interesting lately?" RKCR/Y R said the campaign ...
Rainey Kelly Campbell Roalfe/Y&R has unveiled a new campaign to promote Land Rover's Discovery 4 model and has appointed the former McCann Erickson executive creative director Brian Fraser as international creative director.
, so trust has to be fought for, warns David Murray, joint head of planning at ad agency RKCR/Y R ...
to consumers Mediaedge CIA, kicking the shopping habit Saint@RKCR/Y R, TSB me FMCG ... Saint@RKCR/Y R, Twitter knitter The Rabbit Agency, #myeurope bmibaby's instagram campaign ...
= ( ) Dreams RKCR Y R/Starcom 25 15= (10=) Tesco The Red Brick Road ...
RKCR Y R/Walker Media 32 10 ( ) Green Giant Saatchi Saatchi/ Universal McCann 31 11 ( ) Volvic RKCR Y R/MEC 30 12 (19 ...
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