21 Mar 2013
| by Ben Kay, Chief executive, RKCR/Y&R
Marketing's unique weekly analysis of ad recall in association with TNS.
24 Jan 2013
Rainey Kelly Campbell Roalfe/Y R has created a press, outdoor and direct marketing campaign based on a map of the world for the Land Rover Defender. The map is made up of the outlines of the Defender, aiming to show that whatever the terrain, the Defender can conquer it. Copy on the map reads: "70%...
11 Jan 2013
| by Ben Hall
6. Virgin Atlantic "flying in the face of ordinary" by RKCR/Y R, London
14,203 shares this week ...
05 Sep 2012
| by Liam Fenton, creative director, Brave
RKCR Y R/ OMD UK
The ad features a couple repeatedly dropping off their dirt-covered adventure clothes in their local dry-cleaners.
The owner appears increasingly confused until he sees the couple drive off in their Land Rover. It ends with the line: "Been anywhere interesting lately?"
RKCR/Y R said the campaign ...
27 Mar 2012
Rainey Kelly Campbell Roalfe/Y&R has unveiled a new campaign to promote Land Rover's Discovery 4 model and has appointed the former McCann Erickson executive creative director Brian Fraser as international creative director.
, so trust has to be fought for, warns David Murray, joint head of planning at ad agency RKCR/Y R ...
02 Feb 2012
| by Staff
Mediaedge CIA, kicking the shopping habit
Saint@RKCR/Y R, TSB me
Saint@RKCR/Y R, Twitter knitter
The Rabbit Agency, #myeurope bmibaby's instagram campaign ...
21 Sep 2011
| by Rachel Barrie, director of strategy, Fallon
RKCR Y R/Starcom
The Red Brick Road ...
15 Jun 2011
| by Glyn Britton, Strategy director, Albion
RKCR Y R/Walker
RKCR Y R/MEC