" campaign , which rolled out last month. The outdoor ads, by RKCR/Y R, aim to demonstrate the "craftsmanship ...
The Department for Communities and Local Government has launched an online film to promote smoke alarms. The spot, by Rainey Kelly Campbell Roalfe/Y R, coincides with the start of British Summer Time on 31 March and features a boy in a fire-damaged house who picks up a burnt clock. He then asks viewers...
Marks Spencer is launching its first seasonal outdoor brand campaign for three years. The ads, created by Rainey Kelly Campbell Roalfe/Y R, feature images shot by the fashion photographer Andreas Sj din and aim to demonstrate the "craftsmanship and innovation" of the retailer s products. The six executions,...
. Kopparberg plans to spend 4m on advertising this year. The brand's most recent marketing push was by RKCR ...
ineffectual hand-wringing. RKCR/Y R has introduced a system called "add one", by which an agency will split ... and marketers, is it one that is practicable? Does RKCR/Y R's add one idea work? Agency head ... director and chief marketing officer, Ogilvy Group UK "Good for RKCR/Y R for trying out a more flexible ...
, Defender, RKCR / Y R, 2011/12 Unilever, Marmite, Adam Eve / DDB, 2012 Volkswagen, Polo, DDB ...
Digital Radio UK, the DAB radio body, and the BBC have launched a music video to coincide with Valentine s Day. The ad, by Rainey Kelly Campbell Roalfe/Y R, features D Love serenading his pet dove with Endless Love and also stars the musician Phebe Edwards. The work comprises TV, radio, outdoor, online...
Rainey Kelly Campbell Roalfe/Y R has created a press, outdoor and direct marketing campaign based on a map of the world for the Land Rover Defender. The map is made up of the outlines of the Defender, aiming to show that whatever the terrain, the Defender can conquer it. Copy on the map reads: "70%...
6. Virgin Atlantic "flying in the face of ordinary" by RKCR/Y R, London 14,203 shares this week ...
Virgin Atlantic has launched a global TV and cinema advertising campaign, paying tribute to the airline's staff as "superheroes".
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