Five ways in which technology is blurring the sponsorship model
29 Apr 2013 | by Nicola Kemp
with this shift, new properties such as Rugby Rocks, sponsored by Puma, have successfully incorporated ...
Social video expert Be On evaluates the latest viral campaign from Puma....behind it 8 / 10 Puma - Dance Dictionary "Before there were words, texts, tweets We ...
with this shift, new properties such as Rugby Rocks, sponsored by Puma, have successfully incorporated ...
genuine emphasis on the societal benefits, with any corporate pay-off shunted further down the line. Puma ...
Puma has launched a major brand proposition using the strapline 'Worn My Way', urging consumers to...three best responses winning prizes such as limited edition Puma T-shirts. Puma will also showcase ...
platform in the past 12 months, followed by campaigns from Starbucks and Puma....was Puma, which was commended for a campaign it ran during the Olympics, encouraging members of the ...
. Puma, for instance, puts loads of money into sponsoring Usain Bolt. Athletes are not paid a fortune on ...
including adidas and Puma. At the time of the acquisition, Parker said: "Umbro is a brand with a powerful ...
fun and playfulness can create integrated and seamless shopping experiences. Puma recently rewarded ...
100m final. He is sponsored by Puma, and consumers are noticing it (see box, above). These ties are ...
career with UN environmental and humanitarian ambassador roles. The roll call includes MasterCard, Puma ...