Search results for "Puma"

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Words become dance moves in Puma's latest viral

10 May 2013

Social video expert Be On evaluates the latest viral campaign from Puma....behind it 8 / 10 Puma - Dance Dictionary "Before there were words, texts, tweets We ...

Five ways in which technology is blurring the sponsorship model

29 Apr 2013 | by Nicola Kemp

with this shift, new properties such as Rugby Rocks, sponsored by Puma, have successfully incorporated ...

CSR: can it boost a brand's bottom line?

21 Mar 2013 | by Andy Nairn, consultant and former chief strategy officer at Dare

genuine emphasis on the societal benefits, with any corporate pay-off shunted further down the line. Puma ...

Puma seeks to celebrate individuality with Worn My Way lifestyle campaign

15 Mar 2013 | by Alex Brownsell

Puma has launched a major brand proposition using the strapline 'Worn My Way', urging consumers to...three best responses winning prizes such as limited edition Puma T-shirts. Puma will also showcase ...

Twitter names top UK brand campaigns of 2012

13 Dec 2012 | by Sarah Shearman

platform in the past 12 months, followed by campaigns from Starbucks and Puma....was Puma, which was commended for a campaign it ran during the Olympics, encouraging members of the ...

Marketing Q & A with former Olympic medallist Brendan Foster

13 Nov 2012 | by John Reynolds

. Puma, for instance, puts loads of money into sponsoring Usain Bolt. Athletes are not paid a fortune on ...

Nike sells Umbro for £139m to Iconix Brand Group

25 Oct 2012 | by Matthew Chapman

including adidas and Puma. At the time of the acquisition, Parker said: "Umbro is a brand with a powerful ...

All work and no play makes brand strategies a dull ploy

04 Oct 2012 | by Lois Jacobs

fun and playfulness can create integrated and seamless shopping experiences. Puma recently rewarded ...

Olympic legacy: inspiration that sticks

22 Aug 2012 | by Alan Mitchell

100m final. He is sponsored by Puma, and consumers are noticing it (see box, above). These ties are ...

Pelé talks about Brazilian opportunities ahead of Rio 2016

13 Aug 2012 | by Daniel Farey-Jones

career with UN environmental and humanitarian ambassador roles. The roll call includes MasterCard, Puma ...

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