The marketing Olympics: which sponsors are leading the race to London 2012
04 Jul 2012 | by Alan Mitchell
they carry through to Olympic publicities. Usain Bolt's deals include Puma, Gatorade, Hublot watches ...
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Olympic legacy: inspiration that sticks
22 Aug 2012 | by Alan Mitchell
100m final. He is sponsored by Puma, and consumers are noticing it (see box, above). These ties are ...
Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
agreement with Tottenham Hotspur FC. Under Armour will replace Puma as the manufacturer of the club ...
Transparently green
14 Mar 2012 | by Elisabeth Jeffries
of the marketing agenda. Sportswear brand Puma is among the companies that have grasped this trend ...
Do consumers really care about eco-packaging?
03 Feb 2012 | by David Benady
was Puma's reusable Clever Little Bag, which has replaced its old shoeboxes. Some observers contend ...
Antidotes for anxious times
09 Nov 2011 | by Jonathan Sands, Elmwood
technology, we're seeing cameras and radios with a 50s look, while retro Adidas and Puma trainers seem to be ...
Cannes Lions Festival 2011: The Brands at Cannes
08 Jul 2011 | by Noelle McElhatton
) = Billboard 5 Golds (Press) 10 Puma Grand Prix (Film Craft); 3 Golds (Film, Film Craft) = Samsonite ...
Packaging: The battle between sustainability and stand-out
03 Feb 2011 | by Mary Cowlett
coffee packs and Puma's reusable Clever Little Bag, which replaces the disposable, cardboard shoebox ...
Sports Marketing: Olympic promise
29 Sep 2010 | by Ed Kemp
Bolt, extended his tie-up with sportswear brand Puma for a period to include the 2012 Olympics. The ...
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