Public sector marketers must tailor their activity carefully to engage with consumers, writes.... It is not easy being a marketer in the public sector. The target audience is so diverse that it is ...
The Guardian is targeting senior public sector executives with the launch of Public, a standalone
The Health Education Authority has the task of carrying out a drugs education campaign in England aimed at people aged 11 to 25. The statistics are stark. In this age group, 45% have tried drugs - 47% of those by the age of 15.
It s a matter of life-and-death when, as can happen all too often, there are severe blood shortages in localised areas. In such situations, the National Blood Service has to be able to react swiftly, yet recruiting new donors quickly is difficult.
A reduction in road rage is one of the objectives of DriveCare.
It was more like a war than a campaign. Shop-a-dealer , organised for Scotland Against Drugs, involved Radio Clyde and leading Scottish newspapers in a blitz against drugs crime.
Prime-time slots on BBC1 and 2 were made available to BBC Education s Count me in numeracy awareness campaign. Help and advice were badly needed, it seems, as one in six UK adults, across all demographic groups, have difficulty with numbers.
Marketing presents its first conference exploring key issues facing the burgeoning public sector....The public sector is one of the biggest growth areas in marketing spend in recent years ...
Privatisation PR helped one consultancy lead the way in the diminishing public sector...Privatisation PR helped one consultancy lead the way in the diminishing public sector If ...
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