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Public Sector PR: PR joins the ranks for army manoeuvres - The British Army is turning to PR to
25 Sep 1998 | by ROBERT GRAY
The end of the Cold War brought with it problems for the British Army that have still not been fully resolved. Principal among these is how to present itself to the public when its role is no longer as clear-cut as when it was defending the UK s interests from the threat posed by the Soviet Union.
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