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New plaudit for public sector PR.

Public sector PR campaigns are to be recognised with a new category in the PR Week Awards this...Public sector PR campaigns are to be recognised with a new category in the PR Week Awards this ...

Telemarketing Awards 1997: Public Sector - Winner: Client: Health Education Authority, Agency

The Health Education Authority has the task of carrying out a drugs education campaign in England aimed at people aged 11 to 25. The statistics are stark. In this age group, 45% have tried drugs - 47% of those by the age of 15.

Telemarketing Awards 1997: Public Sector - Highly Commended: Client: National Blood Service, Agency

It s a matter of life-and-death when, as can happen all too often, there are severe blood shortages in localised areas. In such situations, the National Blood Service has to be able to react swiftly, yet recruiting new donors quickly is difficult.

Telemarketing Awards 1997: Public Sector - Highly Commended: Client: DriveCare UK, Agency: Careline

A reduction in road rage is one of the objectives of DriveCare.

Telemarketing Awards 1997: Public Sector - Highly Commended: Client: Scotland Against Drugs, Agency

It was more like a war than a campaign. Shop-a-dealer , organised for Scotland Against Drugs, involved Radio Clyde and leading Scottish newspapers in a blitz against drugs crime.

Telemarketing Awards 1997: Public Sector - Highly Commended: Client: BBC Education, Agency: BBC

Prime-time slots on BBC1 and 2 were made available to BBC Education s Count me in numeracy awareness campaign. Help and advice were badly needed, it seems, as one in six UK adults, across all demographic groups, have difficulty with numbers.

 

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