Search results for "Public Relations"

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DIRECT MARKETING: HIDDEN RICHES - Most big holding companies have high-margin DM interests. Ken Gofton examines below-the-line agencies and what they contribute to the bottom line

acquisitions, but global advertising spend is down and may slide further, and public relations has been savaged.

MEDIA FORUM: Will improved creative help regional newspapers? - Alasdair Reid asks if Creative Juice, the award backed by Campaign to highlight creativity in local press advertising, can make an impact

public relations initiative. Sometimes you can't help wondering if some of these companies are run in

Ogilvy & Mather strengthens its healthcare business

The Shire Health Group, the healthcare public relations and medical education consultancy, has ...

REVIEW: Publicis is expanding in Japan

specialises in public relations and sales promotion. The purchase will boost Publicis' revenues in Japan by ...

D'Arcy heads Govt billings league

Campbell Roalfe/Y It cannot be right that Labour is spending this much. It should invest less in public ...

Trade body supergroup 'not needed'

include the IPA, the Marketing Communication Consultants Association and the Public Relations Consultants ...

Call for probe into 'frivolous' National Savings relaunch

consultant of Rowland Sallingbury Casey, the public relations arm of Saatchi It is a classic case of ...

DMA rejects IPA's supergroup plan

's decision and said talks with the Public Relations Consultants Association and the Marketing Communications ...

DMA rejects IPA's supergroup plan

"understood" the DMA's decision and said talks with the Public Relations Consultants Association and the ...

Industry bodies unite for best practice code

well as the Marketing Communications Consultants Association and the Public Relations Consultants ...

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