PUBLIC RELATIONS: Can PR build brands
24 May 1996 | by BELINDA ARCHER
. Quentin Bell, the chairman of the Public Relations Consultants Association as well as chairman of his ...
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PUBLIC RELATIONS: AMV’s PR strategy
24 May 1996 | by ROBERT DWEK
AMV has been picking up PR companies apace lately, but speculation that this heralds a return to the heady buy-buy era of the 80s is misplaced. Robert Dwek reports
PUBLIC RELATIONS: PR fights for a higher ground
24 May 1996 | by JIM DAVIES
industry that specialises in image management, public relations suffers from something of an image ...
PUBLIC RELATIONS: WHEN THE PR’s THE STAR - Celebrity PRs - are they a curse or a blessing
10 Mar 2000 | by JULIETTE GARSIDE
Sophie Wessex, wife to Prince Edward. She runs R-JH Public Relations. The agency makes a comfortable ...
Public Relations: The measure of PR - Measuring the effectiveness of a PR campaign means more than
02 Apr 1999 | by KEN GOFTON
The public relations industry is currently displaying a remarkable degree of unity. The Public...The public relations industry is currently displaying a remarkable degree of unity. The Public ...
PUBLIC RELATIONS: CAMPAIGN SPIN - Ensuring that your advertising stands out among the competition
10 Mar 2000 | by JULIETTE GARSIDE
ROVER 75
Public Relations: Masters of spin - Why would a chief executive don an absurd costume and act the
02 Apr 1999 | by HELEN JONES
Richard Branson is not the first entrepreneur to use dare-devil exploits and high-profile publicity stunts to promote his brand. In 1868, Alfred Bird, inventor of Bird s custard, set the world record for the fastest tricycle journey from Land s End to John O Groats. And in 1880, Thomas Barratt, the...
Public Relations: Egg’s story - The resounding success of Egg’s launch was the result
02 Apr 1999 | by RICHARD LAMBALLE who works at EM, a div
The launch of Egg was an incredibly exciting project to work on.
Public Relations: Diary of a journalist - Freelance writer Meg Carter describes the difference
02 Apr 1999
The relationship between journalist and PR is a peculiar balancing act. Journalists have a gut mistrust of people punting stories on behalf of their clients. PRs, meanwhile, often fail to comprehend what journalists need. However, like it or loathe it (and many journalists do) the fate of each is inextricably...
Public Relations: Global ambitions - Hardly a month goes by without a communications group adding
02 Apr 1999 | by AMANDA HALL
public relations group, Chime, as well as acquiring local specialist agencies like Buchanan, the ...
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