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PUBLIC RELATIONS: AMV’s PR strategy

24 May 1996 | by ROBERT DWEK

AMV has been picking up PR companies apace lately, but speculation that this heralds a return to the heady buy-buy era of the 80s is misplaced. Robert Dwek reports

PUBLIC RELATIONS: Can PR build brands

24 May 1996 | by BELINDA ARCHER

. Quentin Bell, the chairman of the Public Relations Consultants Association as well as chairman of his ...

PUBLIC RELATIONS: PR fights for a higher ground

24 May 1996 | by JIM DAVIES

industry that specialises in image management, public relations suffers from something of an image ...

PUBLIC RELATIONS: CAMPAIGN SPIN - Ensuring that your advertising stands out among the competition

10 Mar 2000 | by JULIETTE GARSIDE

ROVER 75

Public Relations: Masters of spin - Why would a chief executive don an absurd costume and act the

02 Apr 1999 | by HELEN JONES

Richard Branson is not the first entrepreneur to use dare-devil exploits and high-profile publicity stunts to promote his brand. In 1868, Alfred Bird, inventor of Bird s custard, set the world record for the fastest tricycle journey from Land s End to John O Groats. And in 1880, Thomas Barratt, the...

Public Relations: Egg’s story - The resounding success of Egg’s launch was the result

02 Apr 1999 | by RICHARD LAMBALLE who works at EM, a div

The launch of Egg was an incredibly exciting project to work on.

Public Relations: Global ambitions - Hardly a month goes by without a communications group adding

02 Apr 1999 | by AMANDA HALL

public relations group, Chime, as well as acquiring local specialist agencies like Buchanan, the ...

Public Relations: The wonderbra effect - The PR industry, ironically, suffers a bad image among ad

02 Apr 1999 | by HARRIET GREEN

- public relations. It s just silly stunts, they say, why bother whipping up a pointless hoo-ha ...

PUBLIC RELATIONS: THE MEDIA PRs - Media organisations require good PR representation just as much

10 Mar 2000 | by ROBERT GRAY

Media owners and marketing agencies can benefit from planned PR activity on their behalf just as much as other types of company. It is a fallacy to suppose that simply because they are in the media business, PR will take care of itself.

Publicis expands to offer clients PR with Publicis Consultants

08 Apr 2004

Publicis Groupe has launched a UK public relations division called Publicis Consultants....It will provide public relations support to Publicis clients in the UK and has been formed through ...

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