Stuart Wilson, MS&L UK: The purpose of integration
04 Dec 2009 | by Stuart Wilson, MS&L UK
Integrated campaigns supported by cross-divisional teams are the future of public relations.
Today's public relations professional has a role that demands far more than communications.
Integrated campaigns supported by cross-divisional teams are the future of public relations.
I completely agree there is a need for police public relations officers to gain a 'louder voice
public relations forward in 2010.
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