The relationship between journalist and PR is a peculiar balancing act. Journalists have a gut mistrust of people punting stories on behalf of their clients. PRs, meanwhile, often fail to comprehend what journalists need. However, like it or loathe it (and many journalists do) the fate of each is inextricably...
Smart clients always make sure their PR and advertising work well together. After all, integrated campaigns are the most trusted way of achieving consistency of image and message.
As clients demand greater accountability, PR practitioners are focusing on how best to evaluate their campaigns. But for those new to evaluation, the range of methodologies on offer can be confusing. Media content analysis and press cuttings is the most commonly used technique but a range of acronyms...
A well thought-out guerrilla marketing stunt has the potential to make clients weak with gratitude as precious column inches are secured at minimal cost. At a time when marketing spend is being tightened, its cost-effectiveness makes it an attractive option.
lobbying - important as this is. The Institute of Public Relations, under its new president Alison ...
. All three apply to public relations, only more so. Electronic communications have changed PR in many ...
public relations group, Chime, as well as acquiring local specialist agencies like Buchanan, the ...
this year, trade bodies the Institute of Public Relations and the Public Relations Consultants ...
but there have been cases involving consumer titles. The Institute of Public Relations is ...
- public relations. It s just silly stunts, they say, why bother whipping up a pointless hoo-ha ...
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