Search results for "Public Relations"

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MEDIA: Media choice/nationwide

24 Jun 1999 | by JUDITH CATTON, Public relations manager

The unspoken rules that govern traditional British reserve demand that we don t sit and chat to strangers, or make an unnecessary noise in public places.

PUBLIC RELATIONS: Building PR teams to conquer Europe - Effective pan-European PR needs

24 Jun 1999 | by LEXI GODDARD

independent PR consultant Natalie Palk in her report, The Public Relations Industry in Europe . This is ...

PUBLIC RELATIONS: Centralise PR for a cohesive brand - Holly Acland discovers how three companies

25 Nov 1999 | by HOLLY ACLAND

agencies. P s biggest public relations coup this year was signing Madonna to promote its new Max ...

PUBLIC RELATIONS: Healthy PR advice - Increasing numbers of ’functional food’ marketers

19 Aug 1999 | by SIMON ELLERY

Food giants are licking their lips. A new functional food market has emerged for such dietary staples as margarine and yoghurt, which can be sold at inflated prices so long as they promise to confer health benefits.

PUBLIC RELATIONS: Putting PR on a proper footing - The PR industry has been slow to sell itself

24 Jun 1999 | by STEPHANIE FRANCE

comes from the Public Relations Consultants Association (PRCA), ICO, International Public Relations ...

PUBLIC RELATIONS: Preparing for devolution - Devolution is forcing the political lobbyists and

08 Jul 1999 | by KEN GOFTON

should be a public relations monopoly. It s true that other professions are trying to break in ...

PUBLIC RELATIONS: Making the best of a TV appearance - Product placement on television can be worth

19 Aug 1999 | by JAMES CURTIS

With more TV channels than ever, and more programmes with small budgets, the opportunities for brand owners to get their product onto TV have never been better. It may be that the product is stacked on a shelf in an EastEnders shop, used as an ingredient in Ready Steady Cook, or given away on Granada...

Public Relations: Turning ads into talking points - PR agencies are wising up to the headline

01 Apr 1999 | by ROBERT GRAY

Smart clients always make sure their PR and advertising work well together. After all, integrated campaigns are the most trusted way of achieving consistency of image and message.

Public Relations: How do evaluation techniques work? - New evaluation methods have an essential

01 Apr 1999 | by STEPHANIE FRANCE

As clients demand greater accountability, PR practitioners are focusing on how best to evaluate their campaigns. But for those new to evaluation, the range of methodologies on offer can be confusing. Media content analysis and press cuttings is the most commonly used technique but a range of acronyms...

PUBLIC RELATIONS: Guerrilla onslaught - Elusive editorial coverage can be won cheaply by an

04 Mar 1999 | by STEPHANIE FRANCE

A well thought-out guerrilla marketing stunt has the potential to make clients weak with gratitude as precious column inches are secured at minimal cost. At a time when marketing spend is being tightened, its cost-effectiveness makes it an attractive option.

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