The media training market continues to grow as more companies recognise the benefits of favourable coverage and try to avoid the damage that can be done to a brand or corporate reputation if they are unprepared in a crisis.
Clients are starting to realise that the most important aspect of their marketing function may be the one they have least control over - the opinions of the media. But new technology that enables them to track and evaluate their media coverage may be the answer to their problems.
BT has appointed Oxford-based consultancy, Le Fevre, to handle the public relations for its retail...BT has appointed Oxford-based consultancy, Le Fevre, to handle the public relations for its ...
British Airways chairman Sir Colin Marshall has admitted that serious public relations errors were...British Airways chairman Sir Colin Marshall has admitted that serious public relations errors ...
The public relations industry must stop regarding internal communications as a branch of welfare...The public relations industry must stop regarding internal communications as a branch of welfare ...
communications manager - its first PR appointment. The new manager will handle public relations, advertising...communications manager - its first PR appointment. The new manager will handle public relations, advertising ...
relationship between public relations professionals and journalists, according to Guardian media commentator...the relationship between public relations professionals and journalists, according to Guardian ...
Seine for tourist firm Bateaux Parisiens. It is the first time the tour company has used a public...Seine for tourist firm Bateaux Parisiens. It is the first time the tour company has used a public ...
Frozen food retailer Iceland has brought in Nexus Public Relations to promote its home delivery...Frozen food retailer Iceland has brought in Nexus Public Relations to promote its home delivery ...
that CIA Medianetwork is to be its media buyer and Biss Lancaster its new public relations ...
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