US computer firm Digital Equipment Corporation has appointed Martin Brophy as its first director of marketing and communications in the UK and Ireland.
Ken Gofton, editor of Marketing Technique, was public relations director for the International...Ken Gofton, editor of Marketing Technique, was public relations director for the International ...
Media training takes several forms. Starter courses provide an understanding of the structure of the print and broadcast media and their often widely differing interests and objectives.
The experts are split as to whether or not a little training is better than none. Some hold that a couple of hours can only deliver superficial help; others say that even this will be of some value.
The fee per person of a one-day course for a group of six typically starts at around pounds 500. However, if it is to include use of a TV studio together with an array of consultants and interviewers, the itemised bill will need to be viewed through a wide-angle lens.
It is wise to have crisis management processes in place. The best approach is to think the unthinkable, plan what to do if it happens, and periodically rehearse for it. Dealing with the media during a crisis is a necessary part of the plan.
Cable & Wireless Communications has made an impact on the UK telecommunications scene and attracted considerable media attention. Its executives receive professional training to ensure that messages are put across coherently.
marketing is not about charity, but about mutual benefit. The CBI and the Public Relations ...
Wonderbra is often held up as the most prominent example of using PR to make the ad budget go further - or was it the other way around?
Any parallels between PR Week s awards and the classic PR awards episode of Absolutely Fabulous, ending with our drunken heroines floating down the Thames in a barge, are all in the mind.
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