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ADVERTISING & PROMOTION: Can BG escape its image? - British Gas’s track record in public

13 Nov 1997 | by PATRICK BARRETT

has survived intact, but now it is taking a leap into banking - a world where public relations ...

Warner video to fine tune PR

28 Feb 1997 | by LEXIE GODDARD

Warner Home Video is reviewing its public relations arrangements....Warner Home Video is reviewing its public relations arrangements. General manager ...

Platform: Why relations must be separate from affairs - Public relations and public affairs are

28 Mar 1997 | by CHRIS BUTLER, managing director of Gran

? The most pernicious manifestation of this tendency is to maintain that public relations and public ...

PUBLIC RELATIONS: On one’s best behaviour - As Shell and Camelot have found out, customers

19 Jun 1997 | by ANDY FRY

flummery. If you want to put it bluntly, reputation management is a new way of describing proper public ...

PUBLIC RELATIONS: Changing channels - PR companies have been slow to specialise in broadcast media

18 Dec 1997 | by ROBERT GRAY

PR people don t normally miss a trick, so one may conclude that the proliferation and significance of television must be the single most important factor in the PR boom we have seen in the UK. But that would be wrong.

AGENCY REPORT: The guide to public relations consultancies 1997 - Evidence of success/This

21 Nov 1997 | by KATE NICHOLAS

Star ratings headed for the stratosphere in this year s Agency Report.

PUBLIC RELATIONS: Money where your mouth is - Spreading the word about Tamagotchi worked for Bandai

09 Oct 1997 | by DAVID MURPHY

It s often said that an unsolicited word-of-mouth endorsement is the best form of publicity a brand can have. But just how unsolicited is unsolicited? Marketers in the UK, especially those targeting youth prospects, are starting to wake up to the idea that you can get people to say the right sort of...

PUBLIC RELATIONS: Sales from the city - Investment and tourism are now urban necessities. Rachel

11 Sep 1997 | by RACHEL MILLER

Thinking of your home town as a brand may require an active imagination, but for cities which want to attract investment or host a major event, marketing is essential for getting onto the map.

PUBLIC RELATIONS: Maximising the message - Effective media training can make all the difference

07 Aug 1997 | by ROBERT GRAY

The media training market continues to grow as more companies recognise the benefits of favourable coverage and try to avoid the damage that can be done to a brand or corporate reputation if they are unprepared in a crisis.

PUBLIC RELATIONS: On the right track - Tracking media coverage can tell you a lot about your

07 Aug 1997 | by ANDY FRY

Clients are starting to realise that the most important aspect of their marketing function may be the one they have least control over - the opinions of the media. But new technology that enables them to track and evaluate their media coverage may be the answer to their problems.

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