US computer firm Digital Equipment Corporation has appointed Martin Brophy as its first director of marketing and communications in the UK and Ireland.
Most would agree that the most prominent PR success of 1997 was Labour s tightly managed general election campaign. But it hasn t all been plain sailing for the new Government, either in policy or communication terms.
GrandMet and Guinness have announced the next tier of appointments for their proposed merger, including the communications team which will report to group corporate affairs director, Peter Lipscomb.
The publication of new evaluation guidelines by industry bodies has put all public relations...The publication of new evaluation guidelines by industry bodies has put all public relations ...
marketing and public relations is all about, what do you think might be the reply?...marketing and public relations is all about, what do you think might be the reply? I know, because ...
Ken Gofton, editor of Marketing Technique, was public relations director for the International...Ken Gofton, editor of Marketing Technique, was public relations director for the International ...
Media training takes several forms. Starter courses provide an understanding of the structure of the print and broadcast media and their often widely differing interests and objectives.
The experts are split as to whether or not a little training is better than none. Some hold that a couple of hours can only deliver superficial help; others say that even this will be of some value.
The fee per person of a one-day course for a group of six typically starts at around pounds 500. However, if it is to include use of a TV studio together with an array of consultants and interviewers, the itemised bill will need to be viewed through a wide-angle lens.
It is wise to have crisis management processes in place. The best approach is to think the unthinkable, plan what to do if it happens, and periodically rehearse for it. Dealing with the media during a crisis is a necessary part of the plan.
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