to remove filtersMARKETING TECHNIQUE: PUBLIC RELATIONS; Playing with fire
23 Nov 1995 | by BEN ABRAHAMS
PR can be highly effective at boosting an advertising budget, writes Ben Abrahams. But there can be a high price to pay
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MARKETING TECHNIQUE: PUBLIC RELATIONS; Know comment
23 Nov 1995 | by RUTH NICHOLAS
clients not to take questions personally, says Lexis Public Relations joint managing director Bill ...
COMMENT: LETTERS; No higher call for a public relations man
10 Nov 1995
? ( Pharma director leaves PR for a higher calling , PR Week 27 October). Public relations is ...
MARKETING TECHNIQUE: SALES PROMOTION * PUBLIC RELATIONS; A winning solution
23 Nov 1995 | by DAVID TEATHER
The year-old Lottery has boosted an already buoyant sales promotion sector with copycat scratchcards and merchandising spin-offs. David Teather reports
NEWS: Pharma director leaves PR for a higher calling
27 Oct 1995
Healthcare specialist Complete Pharma Public Relations is to lose its managing director to the...Healthcare specialist Complete Pharma Public Relations is to lose its managing director to the ...
NEWS: Pharma director leaves PR for a higher calling
26 Oct 1995
Healthcare specialist Complete Pharma Public Relations is to lose its managing director to the...Healthcare specialist Complete Pharma Public Relations is to lose its managing director to the ...
NEWS: Car firm Daewoo hunts for consumer back-up
03 Nov 1995
Korean car giant Daewoo is looking for a consumer public relations consultancy to back up its tiny...Korean car giant Daewoo is looking for a consumer public relations consultancy to back up its ...
COMMENT: PLATFORM; PR must make its self-promotion more strategic
10 Nov 1995 | by DAVID LONGMAN
The PR industry needs an independent marketing body to promote public relations to major clients...The PR industry needs an independent marketing body to promote public relations to major ...
COMMENT: LETTERS; Time to be grand masters of the game
01 Dec 1995
Roger Haywood s continuing of the debate about the relationship between public relations and...Roger Haywood s continuing of the debate about the relationship between public relations and ...
NEWS: IPR receives Government support
10 Nov 1995
The IPR s on-going campaign to promote the benefits of public relations to smaller businesses has...The IPR s on-going campaign to promote the benefits of public relations to smaller businesses ...
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