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MARKETING TECHNIQUE: PUBLIC RELATIONS; Know comment

23 Nov 1995 | by RUTH NICHOLAS

clients not to take questions personally, says Lexis Public Relations joint managing director Bill ...

MARKETING TECHNIQUE: PUBLIC RELATIONS; Playing with fire

23 Nov 1995 | by BEN ABRAHAMS

PR can be highly effective at boosting an advertising budget, writes Ben Abrahams. But there can be a high price to pay

MARKETING TECHNIQUE: SALES PROMOTION * PUBLIC RELATIONS; A winning solution

23 Nov 1995 | by DAVID TEATHER

The year-old Lottery has boosted an already buoyant sales promotion sector with copycat scratchcards and merchandising spin-offs. David Teather reports

MARKETING MIX: SOAP BOX; Communication is a deterrent to ugly PR disasters

23 Nov 1995 | by CHRIS WOODCOCK.

examples. Commentators within the public relations industry have suggested, with the benefit of ...

BELOW-THE-LINE: BRIEFS

08 Dec 1995

International to handle its media and public relations. This is the RFU s first retained agency. ...

BELOW-THE-LINE: BRIEFS

23 Nov 1995

Associates has won the public relations account for cult-style magazine Dazed and Confused ...

 

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