Talespin: public relations disasters
13 Jan 2005 | by Gerry McCusker
Gerry McCusker details some of the world's worst PR disasters in this new book, published by Kogan Page. Read a sample chapter here on Think.
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US Market Entry: co-branding strategies are a matter of teamwork for UK companies
27 Jan 2005 | by Bob McCarthy
young girls and their mums came to the games. The public relations value and coverage created such a ...
Brand maturation
05 Nov 2004 | by Bret Kinsella and Joseph Benson
) has over 13 years of marketing, operations, public relations and strategy development experience in ...
How UK organisations can conquer US vertical industries effectively
05 Apr 2004 | by Flora Iacchia
the States. Bio Flora Iacchia is a Senior Public Relations and Marketing Consultant for many ...
How your supply chain can build or destroy your brand
01 Mar 2004 | by Joseph Benson and Bret Kinsella
with the head of Marketing Research, the Vice President of Public Relations, the Director of Retail ...
Web-based meetings as a strategic communications tool
01 Aug 2003 | by Greg Radner
, marketing, public relations, and employee training applications: Public Relations The PR roller coaster ...
Business Marketing: Connecting Strategy, Relationships And Learning - Ise
01 Jul 2001 | by Robert Dwyer and John Tanner
Integrating Marketing Communications CHAPTER 11 Communicating with the Market: Advertising, Public Relations ...
Advertising And Promotion: An Integrated Marketing Communications Approach
01 Nov 2000 | by G. Belch and M. Belch
Marketing on the Internet CHAPTER 15: Internet and WWW CHAPTER 16: Sales Promotion CHAPTER 17: Public ...
Advertising Communications & Promotion Management. 2nd Edition
01 Feb 1997 | by Rossiter
potential advertising medium, from public relations to packaging. + A completely new Part 5 covers ...
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