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Neil Martinson: Impact of bought, owned and earned media in advertising

10 Dec 2009 | by Neil Martinson

public relations and raise our game to make sure we are at the heart of strategy and planning. Neil ...

Danny Rogers: Cautious optimism for a prosperous 2010

09 Dec 2009 | by Danny Rogers

bullish than they were this time last year. The consensus is that public relations has survived the ...

Mark Ritson on Branding: The six core skills needed to be a great marketer

21 Oct 2009 | by Mark Ritson

and opinions of the masses'. In his 1965 autobiography, Biography of an Idea: Memoirs of a Public ...

Danny Rogers: Firms need to get the measure of digital

29 Sep 2009 | by Danny Rogers

, youthful incarnation of public relations, as they did with traditional media relations. The first mistake ...

Twitter delivers better integrated brand communications

15 Sep 2009 | by Sue Unerman

The world of public relations could be fairly impenetrable from the outside. Ten years ago, whether

Anthony Hilton: Tell the truth or face a backlash

08 Jul 2009 | by Anthony Hilton

. So why do journalists receive - and public relations professionals send out - so many releases that ...

Danny Rogers: PR is vital to navigate media minefield

28 May 2009 | by Danny Rogers

It never ceases to amaze me how little understanding there is of public relations at the highest

Alex Hilton: Give public power to cull slack MPs

20 May 2009 | by Alex Hilton

cull them. Public relations won t get Parliament out of this mess, but proportional representation ...

Marketing Mole: Name that brand

21 Apr 2009

Mackenzie of Z'est Corporate Public Relations, in London, who correctly identified Schweppes. - Brands are ...

Danny Rogers: The Power Book proves reputation is all

25 Mar 2009 | by Danny Rogers

currently operating in UK public relations. All of these lists are the result of a four-month research ...

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