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Mark Ritson on Branding: The six core skills needed to be a great marketer

21 Oct 2009 | by Mark Ritson

and opinions of the masses'. In his 1965 autobiography, Biography of an Idea: Memoirs of a Public ...

Marketing Mole: Name that brand

21 Apr 2009

Mackenzie of Z'est Corporate Public Relations, in London, who correctly identified Schweppes. - Brands are ...

Mark Ritson on Branding: What Google can teach us

10 Sep 2008

, it used two cheaper and far more effective brand building tools: viral marketing and public relations ...

Time to sell the agency? Outlook from Results International

11 Jul 2008 | by Andy Collins

, new-style direct marketing (ie with a focus on email, data capture and analytics), public relations and ...

Marketer's diary

10 Jun 2008

Hilton, London, EC1. 23-24 Jun World Public Relations Conference & Festival, InterContinental Hotel ...

Mark Ritson on Branding: Wal-Mart is deaf to its best advisers

06 Jun 2007

the US retailer's shoppers. - It also cited Wal-Mart's public relations troubles, including a ...

Improving PR's performance in integrated campaigns

02 Apr 2007 | by Nick Porter

force of what others feel compelled to say about you. Smart marketers are well aware that public ...

 

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