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With newspapers wavering, PR ponders the possibilities

, including PR pros. Bob Brody, SVP and media specialist at Ogilvy Public Relations Worldwide, notes that ...

Analysis: Break into Northern Ireland's clique

public relations Kate Thompson says: 'We would never offer different papers the same photograph ...

Analysis: Dubai - a PR market growing up fast

sound cultural insight, goes a long way.' Tim Harrison, associate director, Asda'a Public Relations ...

Smith criticism fuels debate on media's role in terrorism

professor of public relations at Syracuse University, shares that view, but suggests that the government ...

Message in a bottle

(Butterworth Heinemann, £25) and is a marketing, public relations and sponsorship consultant. ...

PhRMA Guidelines: New DTC advertising rules alter drug-sales landscape

communications perspective," says Nancy Bacher Long, president of Dorland Global Public Relations. "PR used to be ...

Birkin ready to buy but not at silly prices

's direct marketing, promotional and field marketing, public relations, medical communi- cations and ...

The Wright Amendment: American, Southwest seek local support in airport bid

Levenson & Brinker Public Relations in Dallas, agrees that "today's marketing has to be benefits-driven ...

Superbrands case studies: Crabtree & Evelyn

has been its public relations team; this small, young and enthusiastic team has spent recent years ...

The Agency Business: Making internships beneficial for both students and agencies

headquarters, including activities sponsored by the Council of Public Relations Firms and the Public Relations ...

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