BC-S PR wins UK brief for Siemens network ops firm
25 Jan 2002
last year and replaces Harvard Public Relations on the account. BC-S is tasked with promoting ...
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effect of public relations. Mary Cowlett reports on how recent techniques have helped the industry show
25 Jan 2002 | by MARY COWLETT
Research and evaluation is about proving the effect of PR on the bottom line, and there are now methods being pioneered that do just that. The most recent version of the IPR's research and evaluation toolkit, PRE-fix, states clearly that the goal of proving the effectiveness of PR must be illustrating...
INTERNATIONAL: SCR to handle Spain's 'homage to the peseta'
25 Jan 2002 | by CHRIS SCOTT
Public Relations as the lead agency to handle the 'homage to the peseta' campaign. 'Our ...
INTERNATIONAL: Kathy Cripps becomes Council president
18 Jan 2002
NEW YORK: Kathy Cripps took the helm at the Council of Public Relations Firms last week, vowing ...
INTERNATIONAL: PRCAI launch gets go-ahead in India
18 Jan 2002 | by TC MALHOTRA
's professional consultancies after more than four years of talks. The Public Relations Consultants ...
Lexis PR is set for luxury VW launch
18 Jan 2002
Lexis Public Relations is set to pick up the launch PR brief for Volkswagen's luxury car line ...
EDITORIAL: A right to defend animal research
18 Jan 2002
justification or villification of animal experimentation but that of free speech and the right to use public ...
Report highlights industry divergence
18 Jan 2002
. The highest market-share earners listed in the report include Joe Public Relations (up 120 per cent ...
PR team escapes the axe as ntl restructures comms
18 Jan 2002
Communications for financial and corporate PR, Lexis Public Relations for consumer and Nelson Bostock ...
CAMPAIGNS: Corporate Comms - Cloned pigs enthral City and medics
18 Jan 2002 | by ANDY ALLEN
. Suddenly the task facing Hudson Sandler - PPL's retained public relations agency - became substantially ...
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