AAR set to offer client and agency support services
14 Feb 2002
+ Check Up are designed to enhance partnerships between clients and public relations agencies ...
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PUBLIC RELATIONS: Drawing footfall to shows and events - PR agencies must capture the public
14 Feb 2002 | by MARY COWLETT
When it comes to persuading consumers to attend exhibitions and events, PR has never been more vital. As show organisers seek added value, building a media presence helps drive exhibitor and visitor numbers and secures widespread interest. According to the Association of Exhibition Organisers...
OPINION: Marketing Society - Cowardice can't get you through a big recession
14 Feb 2002 | by RICHARD GOWAR, strategic consultant with Elmwood, a former president of global brand development for Allied Domecq and a member of The Marketing Society
someone else to do your public relations rather than yourself. A positive story about your brave ...
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