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CAN GAP REGAIN ITS COOL?: Fashion giant Gap has seen its strategy fall flat in recent years. Conor Dignam asks how it can win back its core consumer base

18 Apr 2002 | by CONOR DIGNAM

's European head of public relations, Anita Borzyszkowska is effusive when asked what went wrong. We lost ...

Advertisers link up to battle 'ads to children' ban

21 Mar 2002 | by MARK KLEINMAN

The pilot scheme, called Media Smart, will launch in June, backed by a public relations and school ...

OPINION: Marketing Society - PRs should have good ideas, but integrity is vital

07 Mar 2002 | by ROGER HAYWOOD, chief executive of Issues Analysis, a past chairman of the IPR and a member of The Marketing Society

Public relations people are rated even below politicians and journalists in terms of public trust ...

PUBLIC RELATIONS: Drawing footfall to shows and events - PR agencies must capture the public

14 Feb 2002 | by MARY COWLETT

When it comes to persuading consumers to attend exhibitions and events, PR has never been more vital. As show organisers seek added value, building a media presence helps drive exhibitor and visitor numbers and secures widespread interest. According to the Association of Exhibition Organisers...

AAR set to offer client and agency support services

14 Feb 2002

+ Check Up are designed to enhance partnerships between clients and public relations agencies ...

OPINION: Marketing Society - Cowardice can't get you through a big recession

14 Feb 2002 | by RICHARD GOWAR, strategic consultant with Elmwood, a former president of global brand development for Allied Domecq and a member of The Marketing Society

someone else to do your public relations rather than yourself. A positive story about your brave ...

PUBLIC RELATIONS: How innovative PR benefits marques - Record sales have thrust car PR into the

17 Jan 2002 | by MARY COWLETT

With an increasing volume of column inches and airtime dedicated to motoring, it doesn't take a genius to figure out that automotive PR is adopting a more substantial role. Once the reserve of 'petrol heads', motoring has leapt out of the pages of What Car? and Top Gear magazines, to be...

New marketing campaign for Lion Quality eggs

10 Jan 2002

air mostly on GMTV and satellite stations and be supported by point-of-sale material and public ...

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