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ANALYSIS: Marketing for a better world? - Should brands shout about their focus on sustainability or does this strategy tend to expose them to cynicism? Tania Mason investigates

, if only to avoid the same public relations crisis.

MARKETING MIX: I'll name that brand in one

week's winner was Mark Ashby of Belfast City Council public relations office, who correctly identified ...

PR LEAGUE TABLES: B2B agencies face lean future - Competition hots up as shops fight for business

If public relations were an iceberg, consumer activities would be the visible stuff, and

PR LEAGUE TABLES: IT shops ride out dotcom decline - High-tech specialists learn the lessons of downturn in business

High-tech PR has consistently been one of the fastest growing areas of public relations. Until 2001..., Text 100 and Joe Public Relations) are enough to put it in second place in this sector, but only Bite ...

PR LEAGUE TABLES: Tough times alert PR to weak spots - The economic slowdown has cut out PR's dead wood and highlighted its shortcomings

's public relations industry. At best it was a year of nil growth, and some estimates suggest industry ...

MEDIA: ITV DIGITAL CRISIS - Agencies line up for ITV Digital payment

specialist Murmur and youth public relations agency Cake. The agencies are not confident that they will ...

CAREERS: Movers - Xerox

Kevin Perlmutter as European head of public relations. Wergen was previously international business

AEO MASTERCLASS INTRO: Learning from the exhibition experts - In the first of five pages on AEO's masterclass, experts advise on how to go about setting up a successful exhibition

bolt onto that idea in terms of design and marketing and public relations activity. ...

NEWS IN BRIEF: Fall in revenues first quarter of 2002

media management was flat, information and consultancy was up 6%, public relations and public affairs

PUBLIC RELATIONS: Injecting life into sponsorship deals - How can media relations be used to

Over the past ten years, sponsorship deals have started to embrace meaningful relationships, bringing benefits to customers or other stakeholders.

 

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