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PUBLIC RELATIONS: PRs benefit from forward planning - PR agencies are increasing their influence

PR practitioners have long turned to media analysis and audience research to prove the worth of their work to clients. But now agencies are tuning in to how planning can give them added weight in the client boardroom. Over the past five years, the UK's top PR agencies have been on a shopping...

PUBLIC RELATIONS: PRs benefit from forward planning - PR agencies are increasing their influence

PR practitioners have long turned to media analysis and audience research to prove the worth of their work to clients. But now agencies are tuning in to how planning can give them added weight in the client boardroom. Over the past five years, the UK's top PR agencies have been on a shopping...

PROFILE: Andrew Nebel, Director of marketing and communications Barnardo's - Virtue of reality

heroin baby appeared among our morning news, Barnardo's saw a 5% jump in fundraising. And the public ...

PROFILE: Andrew Nebel, Director of marketing and communications Barnardo's - Virtue of reality

heroin baby appeared among our morning news, Barnardo's saw a 5% jump in fundraising. And the public ...

MARKETING FOR VALUE: A value-based strategy today focuses as much on innovation and culture as it does on costs

public relations Chris Tucker. "The sharper focus and the challenging targets we have been set have ...

MARKETING FOR VALUE: A value-based strategy today focuses as much on innovation and culture as it does on costs

public relations Chris Tucker. "The sharper focus and the challenging targets we have been set have ...

MARKETING MIX: Brand manager of the week

Pottinger Public Relations for its understanding of the games industry, and PD3 for some crazy ambient ...

MARKETING MIX: Brand manager of the week

Pottinger Public Relations for its understanding of the games industry, and PD3 for some crazy ambient ...

OPINION: PRs are at last employing their expertise on their own industry

Public relations used to be known as the industry that had great difficulty handling its own ...

OPINION: PRs are at last employing their expertise on their own industry

Public relations used to be known as the industry that had great difficulty handling its own ...

 

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