PUBLIC RELATIONS: Reading between the lines - Advertorials can be a very effective means of product
21 Sep 1999 | by ROBERT GRAY
but there have been cases involving consumer titles. The Institute of Public Relations is ...
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CAREERS: Movers
23 Sep 1999
responsible for public relations and marketing. He was previously head of marketing communications at Psion ...
ANALYSIS: How many brands can fly the budget skies? - Major carriers are showing keen interest in the budget flight sector. But as a price war rages and the planes take off half-empty, Danny Rogers asks whether the smaller firms can survive?
16 Sep 1999 | by DANNY ROGERS
t plough as much into brand advertising, Ryanair learned the knack for opportunistic public ...
MEDIA: Briefs
09 Sep 1999
across the UK. IPC Magazines has teamed up with DIY giant B s public relations, design and ...
ANALYSIS: Why Hasbro puts media at core of branding - Toymaker Hasbro has put its media strategy centre stage in its marketing. Paul Whitfield looks at how it hopes to fuse brand power
02 Sep 1999 | by PAUL WHITFIELD
, promotional and public relations strategy. It is in this environment that the media strategists are ...
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