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PUBLIC RELATIONS: Strategic planning gives a whole new dimension to PR - Former advertising

this year, trade bodies the Institute of Public Relations and the Public Relations Consultants ...

OPINION: Marketing Society - Clients may lose out to profits in integration rush

its WPP parent, which range from direct marketing through brand identity/design to public relations ...

Life after the death of duty free - European Union integration has led to the end of duty free this week. Lisa Campbell reports on the industry’s belated response

, says Jeremy Close, Eurotunnel public relations manager. This may also be to offset another ...

MEDIA: Media choice/nationwide

The unspoken rules that govern traditional British reserve demand that we don t sit and chat to strangers, or make an unnecessary noise in public places.

PUBLIC RELATIONS: Building PR teams to conquer Europe - Effective pan-European PR needs

independent PR consultant Natalie Palk in her report, The Public Relations Industry in Europe . This is ...

PUBLIC RELATIONS: Putting PR on a proper footing - The PR industry has been slow to sell itself

comes from the Public Relations Consultants Association (PRCA), ICO, International Public Relations ...

OPINION: Marketing Society - Beggars today know power of marketing arts

are all marketers now. Even the poor. Eugene Bacot is a director of Oakes Bacot Public ...

PROFILE: Web wonder - Ajaz Ahmed Co-founder AKQA

systems software. After leaving school he spent a year working in marketing and public ...

Briefs

Porter Novelli, the public relations firm, has developed a research programme called Closer to the ...

PR LEAGUE TABLES: Consumer enjoys continued growth - Despite continued debate about the role of evaluation, the value and influence of consumer PR is increasingly widely recognised

Today s marketing directors are more streetwise about public relations, declares Alison Miles, a...Today s marketing directors are more streetwise about public relations, declares Alison Miles, a ...

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